Incogni

About Incogni

Incogni is a personal data removal service by Surfshark that automates opt-out and deletion requests to 420+ data brokers and people-search sites on users' behalf. After a one-time setup granting Incogni permission, it continuously monitors and re-submits removal requests so personal data stays suppressed over time. It is available in 34 countries, offers manual specialist removal for brokers outside its automated network, and is included in the Surfshark One+ privacy bundle alongside VPN and antivirus. Alternatives: Incogni is a personal data removal service by Surfshark that automates opt-out and deletion requests to 420+ data brokers and people-search sites on users' behalf. After a one-time setup granting Incogni permission, it continuously monitors and re-submits removal requests so personal data stays suppressed over time. It is available in 34 countries, offers manual specialist removal for brokers outside its automated network, and is included in the Surfshark One+ privacy bundle alongside VPN and antivirus.

12-Dimension Score

Risk Assessment	4.0	web service — check company stability; active status
Product DNA	3.5	detailed description (1031 chars)
Personal Workflow Fit	3.5	web accessible
AI/Automation Synergy	3.0	some AI/automation relevance
Innovation Potential	3.0	standard feature set
Build vs Buy	3.0	moderate complexity
Competitor Landscape	2.5	7+ alternatives — crowded market
Integration Potential	2.0	no documented API or integrations
Budget Impact	2.0	recurring subscription cost
Deal Economics	2.0	recurring subscription
Consolidation Value	1.5	31 tools already owned — adds fragmentation
Unique Value	1.0	extreme saturation — 31 owned tools in category

Details

Platform	Web
Cost Model	Paid subscription
Source	WEB
Status	Active
Website	https://incogni.com/app

Features

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